Global Direct Investment Solutions

Corporate Development for a Networked World

OnTheShortList.com     SurgeUSA.org

ShortListNews.com

Online Advertising Recall : Banner and Button Ads

Bruce Donnelly   bruce@gdi-solutions.com    (Biography)

We also plan to do some cooperative advertising with participating area representatives and professional service providers to complement our direct relationship development work and reach more executives as part of our 2004 marketing plan.

We also help to highlight the editorial calendars of some publications for executives by region or by topic, so that it is easier to find publications and features of potential interest, including how to subscribe or contact the publishers to advertise or use their own reader service processes or websites.  We obviously would not do this if we were in the business of competing with the various publishers.  Instead, we want to highlight such resources to the executives and advisors we serve.

This new service is designed to consolidate many ads in one place so that you can find them whenever you need them, without having to be delayed or annoyed by them when they are of no interest.  As this list expands, we will organize such ads by type of advertiser so that they are easier to find quickly, but for now this will be a simple page to scroll through until you find the advertiser and link of interest.

See Examples below from our own advertising or reciprocal links.

There is a nominal charge to list the ads here, with discounts for reciprocal links.  This covers the cost of the professional work to add and maintain such listings on our website, as well as the marketing work to make more executives aware of this service, which can increase the value of being listed here on a more permanent basis than temporary or rotating placements in other websites.

•  thumbnail images of recent advertisements, with website links and contacts
• regional lists of economic development agencies, with links to their websites
•  lists of professional services providers, with links to their websites and contacts
•  GUIDE Area Profiles or Service Profiles and Biographic Profiles for more background information and contact details about participants, organized on a globally consistent basis for convenient reference to share useful knowledge
•  highlighted promotional materials which offer useful information for executives
•  associations and publishers in whose publications these ads often appear, including related Profiles with contact details for potential advertisers or subscribers
•  summaries of the editorial calendars of leading publications, organized by region or topic for convenience, rather than by month of publication.  This can help executives and their advisors to find past or future issues of interest, whether or not the publisher makes links to the articles readily available.
•  Consultant Tips - articles by leading participants to help executives

Similarly, we don't pay commissions to ad agencies to place such ads here.  If such fees are payable under the terms of their contracts, that is a matter between the advertiser and service provider.  Our focus is simply on making links conveniently available to those who want them, for the benefit of those who believe this will add value to their promotional efforts.  We are not trying to develop advertising sales as part of our business, nor discourage or compete with advertising elsewhere.  Our work should complement such advertising campaigns as a "point of sale" merchandising solution related to our work directly with executives and advisors for specific projects.

We charge a flat price per year for this "ad recall" service, which makes it easier for executives and their advisors to find ads which they may recall or may have missed.

A package price can also be offered if an advertiser wants to highlight online ads here as well as thumbnails of print ads and/or useful promotional materials.   Contact us for details if interested, or refer to the Order Form for current pricing of this service.

The following are a few examples from some of our own recent advertising or reciprocal links to demonstrate how this service works.  Note that we generally do not do much advertising on other websites at this time, but continually review our promotional choices and will adapt our media plan as the business grows and we evaluate what works well, and what doesn't.  We prefer reciprocal links at this time.

We welcome reciprocal links from sites which are directly relevant to our work with executives and the professionals who support their direct investment interests anywhere in the world.  Please contact us directly to arrange such links.

Sample button for other websites.  We adapt to specific page designs.

Link to the CoreNet website for the association list, event list, news, and award sponsorship details

Button for the DEALTEK website reciprocal link, adapted to match the size of other buttons on the page, and to fit the color scheme.

Reciprocal links to the DEALTEK website as used in our contact lists and GUIDE Service Profiles

Link used by the Bookshelf feature

Button for use on the DevelopmentAlliance.com portal with link for economic development organizations

Alternate button for use on the DevelopmentAlliance.com portal with link for economic development organizations

Standard button 120x60 gif with link to home page

Alternate button 120x60 gif with link to home page

Alternate button 120x60 gif with link to home page

For current banners and buttons, or to place advertisements with publishers which are active in this market, the following links profile some of the publishers of such advertising.  We do not accept advertising for our website pages.  We just repeat the images here as a service for the convenience of executives and their advisors to make it easier to find ads which they may not have seen, or which they recall visually but can't easily find again when they need them.  This is analogous to a "point of sale" merchandising display, or product packaging, in a retail environment to help buyers make the visual connection between an advertising campaign and the product.  We are not a publisher selling advertising space.  Our service is to help executives connect with relevant service providers and area representatives according to their interests.

For a more complete list, refer to the contact list for Associations and Publishers.  For support services related to the planning and design of media campaigns and PR, refer to the list of professional service providers for economic development agencies.  Suggestions are welcome to highlight relevant ad agencies, PR specialists, publishers, etc.