Global Direct Investment Solutions

Corporate Development for a Networked World

OnTheShortList.com     SurgeUSA.org

ShortListNews.com

2004 Advertising, PR, and Event Participants

Bruce Donnelly   bruce@gdi-solutions.com    (Biography)

Executives : Please let contacts know how you found them, so that they recognize the value of our independent marketing and referral work, and tell us how you found us and how we can better serve you and reach more executives with similar interests.

See also other resources which may be of interest, as well as additional shortcuts at the bottom of this page, such tables which highlights project announcements , professional service providers, and regional contacts for locations worldwide.  We also highlight familiarization tours and special promotional activities, or event exhibitors and sponsors of potential interest to executives or their professional advisors.

NY   MA   ME  NH   VT   RI   CT

PA   NJ   VA   WV  MD  DC  DE  NC

FL  GA  SC  AL  MS   TN

MI   OH   IL   IN   KY   WI   MN

TX   OK   AR   LA

IA   KS   MO   NE   ND   SD

AZ   NM   CO   UT   ID   WY   MT

CA   NV   OR   WA   AK   HI

(specific media or event timing, links)

Corporate Real Estate Leader

official publication of CoreNet Global

September 2003 issue

Award presentation in October

As our ads appear during the implementation of our 2004 marketing plan, we will list them here to identify our current choices of media placements and timing.  The tables below will highlight the current participants, who will also be featured in special pages designed to accompany each media selection (specific magazine, website, etc.).

Ads will follow a consistent design across all similar media (like brand campaigns), but highlight different participants according to their media placement preferences.

Our 2004 ads will not resemble our simple 2003 ads, which were aimed at a very different audience through other media for our business launch purposes.  They served that purpose, but our 2004 campaign now has very different objectives to reinforce our direct contact and relationship development work among executives and make it very easy for executives to respond directly to the participants in this service, or to find and respond indirectly to any of the participants in this advertising, PR, and event work through this website or our personal contact and referral work.

For example, an area may want to participate in 10 of 30 placements during the year, perhaps concentrating on 3 or 4 media out of 10 in the overall campaign, based upon their own marketing strategy and resources.  They can benefit from responses to the entire campaign, however, rather than just the placements in which they appear. 

The above example doesn't reflect our actual media plan for cooperative ads in 2004, which will (as the name suggests) be developed in cooperation with the participants.  The same process applies for other types of PR or event work we may undertake.

Our cooperative ads (as opposed to any which exclusively promote GDI Solutions) will enable readers to respond directly to all the participating organizations for that placement by website, telephone, or email in addition to a very simple response process through this website for any participants in the entire 2004 campaign.  They can also call us in confidence to discuss their needs so that we can offer helpful suggestions and appropriate referrals according to their preferences.

For example, a special page will highlight all of the participants in each media placement so that we can track direct ad responses (users going directly to that special page) to help us assess effectiveness of that media for our purposes.

This also means participants can track statistics as usual for the flow of direct links to their websites through ours, in addition to whatever direct enquiries they may receive from the ads.  That can include special website links in our ads or website to special pages on your website to distinguish responses from other enquiries.

Example :  www.yourwebsite.com/gdi.htm might be a special page designed to handle direct responses which originate through our advertisements or any other links from our website, so that you can track link statistics from our work.  We do not use cookies or other technology to track who uses our website.  Since we don't sell advertising, we generally don't focus on website "hit rates".  Instead, our focus is on the flow of serious enquiries and referrals which result in successful projects.

The main focus of our work, as explained separately, is to develop relationships with top executives and their advisors through personal contact work, and refer them to the information resources and professionals who can help them with their plans.

To achieve that objective, however, we also plan to complement our direct contact work with general marketing and networking activities, including advertising, PR work, special events, and other channels to reach more of the executives we can serve.

This section will highlight economic development organizations and professional services providers which have chosen to participate in such marketing activities to quickly reach more executives together who may value their capabilities.

We welcome suggestions to improve the effectiveness of this marketing investment at efficiently reaching more top executives who could take advantage of these services.

There are also other pages on this website where you can find :

•  selective regional lists of economic development contacts, with website links
•  thumbnail images highlighting other recent advertisements, with website links and contacts (ads placed independently of our own marketing work)
• areas which sponsor major events or exhibit and speak at trade shows
• areas which use familiarization tours or other promotional events to attract the interest of executives and their professional advisors
• lists of professional services providers, with links to their websites and contacts
•  recent project announcements and project profiles
•  GUIDE Area Profiles or Service Profiles and Biographic Profiles for more background information and contact details about participants, organized on a globally consistent basis for convenient reference to share useful knowledge
•  "Point of View" promotional presentations to highlight what differentiates an area through verifiable facts and local market knowledge
•  highlighted promotional materials which offer useful information for executives
•  associations and publishers which area representatives may use, including Service Profiles with contact details for reference by potential advertisers or subscribers
•  summaries of the editorial calendars of leading publications, organized by region or topic for convenience, rather than by month of publication.  This can help executives and their advisors to find past or future issues of interest, whether or not the publisher makes links to the articles readily available.
•  Consultant Tips - articles by leading participants to help executives

We also welcome new participants in this service, which we can explain personally to any area representatives or professional service providers who may be interested.

There is also a separate section to highlight the advertising of organizations which may not participate in our own advertising, PR, and event work for 2004, but which have chosen to highlight their own separate advertising (whether in print or online) or event participation as an inexpensive "ad recall" response service to help executives and advisors find advertisers quickly and easily whenever their services are needed.

Note that unlike database directories and query tools on other websites to look up listings, which Internet search engines cannot easily find, this page and other lists on this website have been designed to be easier for search engines to find and index.

Example : logo image with direct link to website and GUIDE Area Profile (sharing further information and links for the area)

brief comment to highlight the area

Contact name, TEL

address, optional email

See also : new "advertising recall" service to highlight recently published ads, or banner ads and buttons, with website links and contacts.