| fDi (Foreign Direct Investment) magazine
launched fDi Atlas as a new online tool tool for business location research in 2007. This makes
it easy for executives and their professional advisors to research participating business locations worldwide as potential
places to do business. This is being promoted through a
major Financial Times advertising
campaign, global events, and other marketing work.
Presentations are sponsored and maintained directly by the
local economic development organizations through a simple editing process.
This shares timely local market knowledge, including industry cluster
information, with links and contacts for more details.
How to advertise directly
in the fDi Atlas, fDi magazine, or on
www.fdimagazine.com
fDi
Spotlights and sponsored reports (independently researched and
written by fDi) are another way to promote a business location. fDi
media planner for US advertising agencies - with editorial calendar,
rates, deadlines
Who reads fDi?
Editor's introduction,
and circulation statistics |
A-Z list of sponsor regions
Search by region or by industry sectors
Example:
Europe
biotechnology |
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www.fDiAtlas.com
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The fDi Atlas : We'll put you on the map.
Take advantage of the unique reach of the fDi website, as
reinforced by valuable global marketing work to reach C-level
executives as a trusted Financial Times magazine offering high-quality
research.
States, regions, counties and cities can share their own
structured presentations to attract investments through multiple pages on
the fDi website which are designed to be easy for visitors and search
engines to find and use.
fDi readers and website visitors can now recognize at a
glance the success and potential benefits of your area as a new business
location, and quickly reach the right local contacts and website content for
their next project plans.
This innovative new service will
allow sponsored regions to welcome fDi visitors on their Atlas webpages, in
addition to driving visitors through to their respective websites.
Launched online May
15, 2007.
fDi - Foreign Direct Investment magazine is published by
FT Business - part of the Financial Times group. |
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A 1/4 page advertisement on the back page of
the US and UK editions of The Financial
Times on November 24, 2006 announced the launch in May 2007 of the new "fDi
Atlas". The ad alerted FT and fDi readers (December issue) to the launch of
this new tool. The ad was repeated in the November 28 edition of the
FT in the UK. The ad copy was: "Get more investment information on the regions that
interest you"
"The fDi Atlas is an essential search and reference
tool for top executives and professional advisors in capital investment
decisions worldwide. This unique online service will provide detailed
and concise investment information on the cities and regions that interest
you."
Similar advertising was repeated frequently in fDi and on the
Financial Times back page (first section) in the US and other editions.
Selected sponsor logos were added to the advertising, as shown in the
example above:
- Dec/Jan issue of fDi magazine - full page ad
- December 1, 2006 - ad in UK*, Asia and US editions
(*front cover of FT in UK edition)
- December 27, 2006 - ad in US and Europe editions
- December 28, 2006 - ad in US edition
- December 30, 2006 - ad in UK edition
- January 3, 2007 - ad in Europe and UK editions
- February 14, 2007- ad in UK, Europe, Asia and US
editions (US front page)
- February / March issue of fDi magazine - full page ad
- February 17, 2007 - ad in Asia edition
- February 18, 2007 - ad in US edition
- February 19. 2007 - ad in UK, Asia editions
- February 22, 2007 - ad in US, Europe, UK editions
- March 2, 2007 - ad in US, Europe editions
- March 5, 2007 - ad in US, Europe edition
- March 7, 2007 - ad in US edition
- March 8, 2007 - ad in US edition
- March 10, 2007 - front page ad in US edition
- March 12, 2007 - ad in US edition
- March 14, 2007 - ad in US edition
- March 15, 2007 - ad in US edition
- March 21, 2007 - ad in US edition
- March 22, 2007 - ad in UK edition
- March 23, 2007 - ad in Europe edition
- March 23, 2007 - front page of US edition - FT Companies & Markets
section
- March 29, 2007 - ad in US and UK editions
- March 30, 2007 - full page ad in the UK and European
editions
- April 1, 2007 - ad in UK edition
- April 4, 2007 - ad in US edition
- April 7, 2007 - ad in UK edition
- April / May 2007 issue of fDi magazine - full page ad
- May 1, 2007 - ad in UK edition
- May 4, 2007 ad in US edition
- May 9, 2007 - ad in Europe edition
- May 9, 2007 - front page ad in US edition
- May 11, 2007 - front page ad in US edition, and ad in
UK edition
- May 18, 2007 - ad in UK and Europe editions
- May 20, 2007 - ad in UK edition
- May 22, 2007 - ad in US edition
- June 1, 2007 - ad in US edition
- June 13, 2007 - ad in UK and Europe editions
- June / July 2007 issue of fDi magazine - full page ad
- June 13, 2007 - front page of US edition - FT Companies & Markets
section
- June 15, 2007 - front page of US edition - FT Companies & Markets
section
- June 27, 2007 - ad in US editions
- July 5, 2007 - ad in US edition
- July 13, 2007 - ad in UK and US editions
- July 20, 2007 - ad in US, UK, Europe and Asia editions
- July 23, 2007 - ad in US, Europe, and Asia editions
- July25, 2007 - ad in US and Europe editions
- July 27, 2007 - ad in US and Europe editions
- July 30, 2007 - ad in UK edition
- August 1, 2007 - ad in US, Europe, and UK editions
- August 17, 2007 - ad in UK edition
- August 18, 2007 - ad in US edition
- August 19, 2007 - ad in US edition
- August 20, 2007 - ad in Europe and UK editions
A full page ad in the Financial
Times on May 4, 2007 also promoted the
fDi North American Cities of the Future winners
through the Companies & Markets section of the Financial Times.
Similar ads are planned to keep promoting fDi and this new
fDi Atlas service to the
FT audience worldwide.
This demonstrates the commitment of the Financial Times group
to remain the most trusted source of information for top executives and
their advisors as they develop capital investment project plans.
The FT has roughly 450,000 subscribers, and FT.com attracts
millions of business leaders and professionals. No other magazine in this
market can tap into that sort of reach as a trusted and valuable resource
among top decision-makers in the USA and worldwide.
fDi magazine already reaches more C-level executives at large
companies worldwide (>500 employees) than any of the other specialty
publications in this niche market. The 2007 marketing plan of fDi will
continue to leverage the global reach of other FT products and special
events to attract the top decision-makers who are responsible for strategic
business location decisions.
The www.fdimagazine.com
website attracts 40,000+ visitors per month (and growing), and we
will also feature US advertisers in fDi Atlas through our own websites as a
bonus (50,000+ visitors per month and growing - for a combined total of
over 1 million visitors per year).
Since fDi is read by top executives at major companies
worldwide, who have been very carefully qualified through market research
work, fDi Atlas was very carefully designed to serve such executives and
their advisors as they search for information about the regions which
interest them at any time. |
The following are examples of regions which have
already chosen to participate in the new fDi Atlas as it
launches online in May
2007. For the latest details, refer to the
A-Z list of sponsor regions.
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For US advertising
campaigns in fDi magazine or online, such as fDi Atlas or Spotlight
articles, or to integrate fDi marketing campaigns or sponsored research
projects with related FT group media, contact:
Bruce Donnelly TEL 847-304-4655 Chicago
Editorial
calendar, rates, and how to advertise in fDi.
Examples :
Who reads fDi?
Editor's introduction 2008
fDi media kit
(.pdf)
For fDi Atlas or fDi magazine advertising in other regions (outside of North America),
contact:
Publisher in the fDi office at the Financial Times
group in London
TEL +44 (0) 207 775 6323
changed 1/29/07
From USA =
011 44 207 775 6323
Oliver Wheatley at fDi in London
+44 (0) 207 873 3000
For more details, download this
fDi Atlas
brochure (.pdf)
or refer to :
www.fdimagazine.com/atlas
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fDi magazine
relocated into the FT offices in London on January 29, 2007
London +44 (0) 207 873 3000
From USA = 011 44 207 775 3000
fDi - Foreign
Direct Investment magazine
Financial Times -
FT Business
Number One
Southwark Bridge
London, England
SE1 9HL
United Kingdom
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