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As a Financial Times - FT Business product, fDi magazine
reaches the C-level executives who are responsible for North American and
global strategies, capital investment project plans, and organizational
change at large and growing companies in the context of globalization.
Approximately 80% of fDi's readers are CEO's or CFO's, and a
further 15% are responsible for corporate development or strategic planning.
Distribution is 40% North America, 35% Europe, 25% Asia-Pacific and other
regions to parallel
the global flows of capital investment projects. |
Roughly 85% of fDi's readers are top executives at large
companies (>500 employees). That means they have the resources to do
major projects, or supply chains which may influence the project decisions
of smaller suppliers.
This very targeted C-level circulation is larger than magazines in
this field which distribute thousands more free copies at advertiser expense
to mid-level managers, very small companies, and development agencies. |
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See the
Editor's introduction to
fDi. The independent global research work and unparalleled access of
fDi journalists to government and business leaders worldwide has quickly
made fDi magazine the single most trusted source on foreign direct
investment. FT Business produces specialty
business magazines for the Financial Times group.
www.ftbusiness.com |
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This selective sample of over 250 companies whose
executives read fDi is not in any particular order, and for privacy
reasons we cannot identify specific readers. This just illustrates
at a glance the unique circulation of fDi among leading corporations and
service providers worldwide. |
fDi circulation
is roughly 15,500, plus many "pass-along" readers.
www.fdimagazine.com
attracts 40,000+ visitors per month. |
