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The Value Proposition For Active Participation By
Communities Just as a non-participating service provider might get a valuable referral
from GDI Solutions for free simply because that firm has the right
professional capabilities to meet the needs of a particular investor, it is possible
that areas which only participate in the free GUIDE Network Survey service
may get valuable referrals for nothing.
Indeed, as this website proves, we already know how to track down most
economic development organizations in the world very quickly and efficiently
whenever we need to reach them for an investor. We have now made it
quite easy for anyone else to do this, which is likely to prove to be a
valuable tool for many professional advisors, too.
Some locations may be comparatively unlikely to ever attract major
investment projects, and therefore might expect few or infrequent benefits
from any greater level of participation in these services than perhaps the
GUIDE Area Profile (so that we at least have somebody designated to stay
very familiar with their area and alert for relevant opportunities, in case
they arise).
That's a judgment call for each area representative to make. We
don't want anyone to waste their money, because we want all participants to
be satisfied, at whatever level of participation they may choose as
appropriate to their interests. We want to deliver high value for
the investment in our work as we support executives with major projects.
This is not like buying an advertisement and hoping that somebody will
notice it and respond or perhaps be influenced by it someday. It's not
like investing in a PR campaign, either, or going to a few trade shows, or
doing a lot of promotional mailings or telemarketing calls.
The focus of GDI Solutions is to develop ongoing relationships with top
executives who are directly responsible for major investment projects, and
to introduce them to relevant area representatives, service providers, and
information sources to support their project planning.
What is the value of attracting a single major project? What is the
cost of reaching and attracting such investors by other means? What
has been the track record of other approaches?
That is a judgment call for area representatives to make according to
their own situation. This service isn't intended to replace
the other promotional efforts of area representatives. It is intended to
help make them more effective, with a focus on finding the larger project
opportunities which are generally more difficult for individual area
representatives to reach unless the investor was already inclined to
consider that location, or was steered in that direction by consultants.
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The bottom line is pretty simple. Participation by more areas, and
for more services, will enable GDI Solutions to make the necessary
investments in the professional staff, research work, and relationship
development activities to reach more major investors and provide them with
better services, and thereby make more valuable introductions for the
benefit of all participants in the process.
Without such investment, the market reach and services will necessarily
remain very limited. It takes a team of very experienced professionals
with strong marketing and research resources behind them, as well as
extensive networks of contacts, to do this work effectively. It takes
a lot of resources to build up such a service, but the relationship
development work to create a more efficient direct investment market should
deliver high value over time.
As a shared service, the objective is to drive down the cost for all
participants over time by achieving greater efficiencies and spreading the
costs over more participants.
By the project-oriented nature of this niche, some participants will
benefit more than others in any given interval of time. It is
impossible to predict in advance where investment projects will go, because
such decisions will be driven by each company and market forces.
The concept behind GDI Solutions, however, is that a "rising tide raises
all boats". A more efficient and effective process to connect
investors, investment services, and investment alternatives
should produce better outcomes for all active participants in that market.
If you believe in the potential value to your area of such an approach,
then let's talk about how to work together to make it happen. If you
would like to participate, but are struggling with resource constraints,
perhaps we can find a solution together. If you know
of other organizations which might benefit from participation, please make
them aware of this service. Such referrals can help to drive down the
costs for everyone. In particular, have a look at what we call the "99% solution" in the
Referral section about Recycling
Knowledge from Active Project Work. We think that simple process
can transform the effectiveness of investment promotion marketing
investments worldwide among all participants, and we hope you will be among
such participants. |
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