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The following
examples from our own 2002-2004 advertising in various media demonstrate how this
service consolidates an independent reference archive to benefit users
beyond the organizational boundaries of the advertisers or publishers.
These were mainly just limited, pre-launch ads to raise
awareness of this service among professional service providers and economic
development agencies - not to find corporate project leads.
Ads can be grouped by various categories, such as by
region or service, or by the topic or industry focus, to make it fast and
easy for executives and their advisors to find the ads and the corresponding
websites and contacts whenever necessary.
For other advertisers, we prefer to link the image to the
home page or a special page designed to receive such links and further guide
the user to relevant content. The listing would include contact details (name, phone, and
optional email). It need not identify when and where the ad appeared,
but would summarize the ad content as appropriate, with a separately
identified link to see the full image of the ad as published, if available
on the advertiser's website, just as the following thumbnails expand to show
the full ad as archived on our website.
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Since the files for high resolution images of color magazine
ads can be quite large, we do not store copies on our website. We
would caution against linking directly to full copies of such ads on another
website unless the image size or resolution is reduced, as with this
thumbnail approach, so that it can download rapidly for users and then be
expanded as necessary.
For example, an ad which targets the biotech industry
might link to a special page on the website of the advertiser which provides
more details for that sector, with related links to other content pages or
websites of potential interest. This might include the option to see
the full image of the original ad through a similar thumbnail, and a process
to directly request information such as promotional materials relevant to
that industry, or to easily reach the appropriate contact at the advertiser
to discuss specific interests.
We can also provide links to a GUIDE Area Profiles or
Service Profiles, if available, to make it easier to find related content
through this website, such as links to available real estate listings (on
this or other websites), project announcements, testimonials, etc. We
can also link to Biographic Profiles for the indicated contact to help with
personal introductions, or do other things to add value beyond the basic ad
listing. |
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See also :
Reciprocal website links |
Note that our initial ads are deliberately small and simple at
this stage of the business launch, and do not yet reflect what we will
do in the future. Refer to our
2004 marketing plan,
including
cooperative ads and PR work. |
 Banner ad for
Site Selection website, 12/03 - 6/04 with a special response page |
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Jan
/ Mar / May 2004
Site
Selection
Calling website to attention of readers, 1/2 pg color with a related banner
ad.
(for Adobe PDF version, click
here) |
from November 2003
DevelopmentAlliance.com
button link for users to reach a special page to be tailored for DA portal
users |
March 2004
Corporate Real Estate Leader
(CoreNet Global Learning)
Coincides with the sponsorship announcement
and nominations for the
2004
Economic Development Leadership & Accomplishment Award to be presented
by us in May at the CoreNet Global Summit in Chicago |
March,
April, June 2004
Expansion Management
Calling website to attention of readers, 1/2 pg color with web directory
links. Similar to Site Selection ad. |
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Sept 2003
Corporate Real Estate Leader
(CoreNet Global Learning)
Global Direct Investment Solutions
Congratulating winners of the
new CoreNet
award for Economic Development Leadership which we sponsored and will present at the
Atlanta Summit. Award winners featured in this issue, which is to be
distributed to all Atlanta attendees. |
July 2003
Corporate
Real Estate Leader
(CoreNet Global Learning)
Global Direct Investment Solutions
Introducing CoreNet members to the service in preparation for
the Summit in Atlanta |
September 2003
Plants Sites & Parks
Global Direct Investment Solutions
Product Showcase ad to introduce service in
issue to be distributed at the CoreNet Global Summit in Atlanta to all
attendees
Unfortunately, the new Product Showcase
section was cancelled by the organizer, so this ad will not appear as
intended.
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July 2003
Plants Sites & Parks
Global Direct Investment Solutions
Annual "Business Location Sourcebook" directory issue listing among
the many location
consultants to reach executives interested in such service providers.
Distributed at events during the year.
A half-page BW ad was used in the prior issue in July 2002
for pre-launch purposes.
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April 2003 Annual Directory
Expansion Management
Global Direct Investment Solutions
small ad among worldwide service providers at start of directory list
distributed before CoreNet Toronto event which was cancelled - May 2003
A
half page ad was placed in the prior directory in April 2002 for pre-launch
before CoreNet meeting in May 2002
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January 2003
"Strategic Moves"
Expansion Management
Global Direct Investment Solutions
ad
in annual reference issue prepared in cooperation with the National Association of
Manufacturers, distributed to NAM members and at National Manufacturing Week
and at other events during 2003, such as the CoreNet Toronto meeting
(cancelled).
A similar ad was placed in the prior issue for distribution
during 2002. |
October 2002
Area Development
Global Direct Investment Solutions
ad
in annual directory issue
to
raise awareness of website and launch of the business in late fall 2002,
for
distribution at various events, including CoreNet San Diego meeting in
November where the website and business were launched officially.
Included a button link from their website.
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image>
May
2002
Site Selection
Global Direct Investment Solutions
pre-launch ad in annual directory issue
with "top projects" feature story
to coincide with meetings at the
CoreNet Global summit in May 2002
among potential participants.
Not repeated in May 2003 issue. |
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Spring 2003
Economic
Development Journal
(IEDC)
Global Direct Investment Solutions
Last in series of 3 full page ads to help make more IEDC
members aware of the launch of the business and website in anticipation of
the annual conference in Cincinnati as featured in this issue. |
Winter 2003
Economic
Development Journal
(IEDC)
Global Direct Investment Solutions
Second in a series of 3 ads to help make more IEDC members
aware of the launch of the business and website in anticipation of Montreal
event featured in this issue - GlobAlliances, May 2003. |
Fall 2002
Economic
Development Journal
(IEDC)
Global Direct Investment Solutions
First in series of 3 ads to help make more IEDC members
aware of the launch of the business and website at the annual conference in
Oakland CA in Sept 2002 as featured in this issue. |
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