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Please call (contact details above) to discuss your own marketing plans, and
what we can do
for you to help promote your professional services. How will executives and advisors find out about the
benefits of your capabilities for their purposes, unless they are already searching
for information about your company? We consolidate such market
knowledge to make it easy to find you.
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Various contacts have requested our website visit statistics since they
often receive such data from publishers who are promoting banner or other
online ads, which do not reflect our approach to professional services
marketing.
Visit statistics :
daily monthly
regional
Promotion of this website started in 2004.
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Try the Google
site search feature available on every page of this website.
By sharing better knowledge of your service capabilities through this site, it will
be fast and easy for executives and their advisors to find you
whenever your services may be relevant.
How can you efficiently attract the interest of executives
who may not yet recognize your relevance and capabilities to meet
their needs as they grow their business?
This is an economical channel for professional service
providers reach potential clients.
- Highlight your capabilities through a GUIDE Service Profile presentation, which
is prepared with search engine optimization in mind so that it can be found
easily through topics of frequent interest to potential clients.
- We also include a GUIDE Biographic Profile for the
key point of contact, which can be helpful for both project referral
introductions and media contacts
- An economical alternative is our Professional
Services Survey, which basically provides a one page executive
summary of your service capabilities so that visitors can see at a glance
why they should be interested.
- Simple directory listings are free on
request to professional organizations relevant to this field.
Reciprocal links are welcome.
We also work selectively with relevant professionals on a
success fee basis for actual sales achieved, as explained below,
which is somewhat like a referral fee or commission.
The key point is that our referrals as an independent
service are driven by our knowledge of relevant capabilities to meet the
needs of an executive, not by our referral fee potential. The base
work of a GUIDE Service Profile or Professional Survey helps us to recognize relevant
opportunities. The referral fees are generally consistent among
similar service providers, so that they reward our work without biasing it
for reasons unrelated to their relevant professional service capabilities.
We focus on developing long-term working relationships as a trusted professional
network. We are not acting as a direct sales representative or agent
of the service provider, nor are we a party to any resulting transaction
between the company and service provider. We are introducing
executives to potential solutions for their needs as an independent service. |
After just 3 years, total visits to this website already
exceeded or were similar to leading magazines in this niche market which had
been in circulation for 20 - 50 years to 25,000 - 45,000 recipients.
We are not a publisher using statistics to boost advertising sales or
prices. The statistics just demonstrate usage patterns which may
interest some supporters of our work. We contact executives directly about their
project interests. We use many targeted
marketing and professional networking activities to reach them.
We don't just wait for them to find and contact us, although we get calls
from company presidents and other executives. They learn
about this unique business through the website, referrals, or our general
marketing activities. We openly share our knowledge of thousands of
professional contacts like a concierge service, as well as the practical experience we have developed through contact
with executives at thousands of companies about their project plans.
As a very specialized niche service, we target our marketing work and
networking to reach top executives at a few thousand major companies with
high growth potential, rather than on attracting tens of thousands of
irrelevant website visitors just to pad our statistics.
The fees we charge for our work enable us to maintain this service and reach
a growing number of executives to support their project plans and develop
ongoing working relationships. As more service
providers participate, we will be able to hire more professionals to develop
more corporate relationships and project referrals. |
| Our fee
isn't just to publish content like an ad on this website, but rather to invest
the basic time and effort to get to know your capabilities well, maintain
timely knowledge through periodic contact, and watch for relevant
opportunities as we find and support projects. This shouldn't take
many hours of work per year, but it does add up, so we need your support to
do more than free directory listings.
The base fee covers the time we need to invest to understand
the potential scope and value of your services, and what differentiates your
capabilities, while it also supports some of our general marketing work in
this niche. The success fee approach is usually more relevant to
working together even more proactively, such as to seek the specific types
of potential clients which you want to meet as we do our work.
By working together on a fixed fee or success fee basis,
we develop better knowledge of your capabilities so that we can recognize
relevant opportunities, and we openly share some of that knowledge through
GUIDE Service Profiles and other tools so that executives and their advisors
can easily learn of your capabilities without even asking us directly for a
referral. |
Unlike publishers, we are in the business of making
well-qualified referrals to relevant top executives, and making it very fast
and easy for
executives and their professional advisors to find the services and
information they need as they plan major capital investment projects.
Rather than pushing editorial content at executives through
publications as magazines and newsletters or other organizations do, we're
building a professional networking and research resource to efficiently
address their own specific business development interests at any time.
This is more analogous to a concierge service - organizing
market knowledge and contacts in advance so that we can make very relevant
introductions quickly for a wide variety of needs.
Our service is the network of contacts and base of knowledge
and research capabilities to make relevant connections quickly, rather than
just the publication of website content. We selectively publish
website content because it supports this mission and makes it easier for
executives and their advisors to find what they need quickly, with or
without our personal intermediation to offer relevant referrals. |
No matter how a visitor enters our website (since search engine results take
them directly to relevant pages for their specific interests, rather than
our home page), it will be easy to find your company and reach you and your
website with just two or three clicks. |
We
have recently referred several major projects which originated as enquiries
through our website. We cannot publish the details here, as these
projects remain confidential. The responsible
executives quickly found us while seeking help with their investment plans
because of our substantial prior investment in making it very easy for them
to find us. We already invested three years of global market research
work, website development, and marketing work to create this service and
attract their attention and interest. This isn't like a reader service
process for a magazine publisher. Making referrals is our professional
niche. |
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Contact us directly to discuss how we can
support your sales objectives.
Please
participate in our Professional
Services Survey.
Our Survey is a fast and easy way to update our network of
contacts and knowledge of your service capabilities. We can also
publish replies for a small fee so that investors and their advisors can readily access such knowledge directly at any time. Publishing a Survey Response is a very
simple and economical way to quickly highlight what you have to offer. |
Experience : 15 years supporting investment projects in the Americas,
Europe, and Asia
Biography -
Bruce Donnelly
- North American sales for PricewaterhouseCoopers'
global location consultants
- Set up a new "Big Four" consulting practice during
hyperinflation in Brazil
- Investment promotion for a leading regional
development agency
- US Foreign Service Officer with an MBA in
International Business
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| If you are
not convinced of the value of our work, we will also
consider serious proposals to work together throughout the year for referrals on an
agreed success fee basis : $_____ minimal initial
fee for our time to become familiar with your service capabilities
$_____ per lead which is agreed to be worth follow-up
(confirmed interest in your services)
$_____ per well-qualified referral to a prospect (worth
visiting soon, proposal opportunity)
$_____ bonus per proposal which results within 12 months
$_____ or ____ % bonus per actual sale within
24 months We will consider any motivating
combination of the above, or whatever is customary practice for your company
to reward referrals, and especially those which lead to actual sales.
We have obviously invested a lot of professional time and
money to create this service, and rely on the fees we can earn by
introducing executives to relevant professionals. |
How much is a
really good project referral worth to you, based on your own experience? What does it really cost you to develop such prospects on
your own? We are confident that, by working together, we can drive down
your "cost of sales" while helping executives and their advisors to quickly
identify very relevant solutions for their needs. |
We
find and refer projects as an independent, non-exclusive service. We
are not publishers selling advertising space or directory listings, or
distributing poorly qualified "leads" from any reader enquiry to every
current advertiser which might be potentially relevant. That is not
our business. We selectively publish useful GUIDE content because it
helps the users of our services, and supports the effectiveness of our
referrals through advance research work. |
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We welcome
reciprocal links and
referrals.
If you want to add a button or banner link to our website,
you can find the images through the above. Contact us if a custom
"landing page" or "deep links" may be appropriate to highlight the content
most likely to be of interest to your contacts.
For example, if you
participate in our
GUIDE
Service Profile service, your Profile can serve as a landing page, with easy
links to other resources of potential interest to users. This can
efficiently complement the knowledge which is available directly through
your own website. |
Executives repeatedly thank us for making it so easy to quickly find the
information and contacts they need, anywhere in the world. That builds
relationships and referral networks. We know of no
comparable service in the world.
With your participation, we can make this even more
efficient as a source of good referrals which can economically complement
your own promotional efforts during the year. |
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