| Executive Summary
- discontinued in 2004
No Longer in Circulation -
website still available
You can search other economic
development magazines for similar content, or find other information
through this website
Based in the UK, Corporate Location magazine focuses on
cross-border investment as a publication of Euromoney Institutional Investor
PLC. It was established in 1987, and disappeared briefly while
replaced by "SDI : Strategic Direct Investor", but Corporate Location is now
back again in April 2004 as a quarterly magazine which looks much like the
old one. Their website content, however, now seems less restrictive
and more useful than before. In the past, one had to register or be a
subscriber to see the most useful content, so we are glad to see that
practice apparently disappear in favor of more open sharing of the useful
knowledge which they publish about places which generally are not well
covered by other media in this niche market. We hope that the quality
of content will prove to be high, as in the past, when we regarded this as
one of the very best magazines in this niche.
They are also launching a new annual publication in
cooperation with WAIPA (UNCTAD) known as GlobalExchange, for which
information is available through their website. As explained below,
we're less enthusiastic about that, but will wait and see how it turns out.
The media kit for GlobalExchange declares that it poses this
curious "central key issue : Foreign Direct Investment - Creating or
Stealing Jobs?" Key issue for whom? Only a third of the expected
distribution will be to business leaders, with the rest going to government
officials, academics, and media covering business issues, plus professional
services firms. It is not yet clear at all, however, how many of the
executives actually want to see it. |
Contact information
- as reported in 2004
Website:
www.corporatelocation.com
Samuel Passow
Editor & Publisher
Corporate Location
Magazine
Nestor House,
Playhouse Yard
London EC4V
5EX UK
TEL +44 (0)20 7779
8120
FAX +44 (0)20 7779
8964
email :
spassow@euromoneyplc.com
General
enquiries e-mail :
corporate-location@euromoneyplc.com
Alternate contacts
:
James Sandford,
Associate Publisher
Helen Gregory,
Deputy Editor
For
GlobalExchange
TEL +44 20 7779
8888
FAX +44 29 7779
8598
The media kits for
both Corporate Location and GlobalExchange are available as PDF files to
download from the Corporate Location website.
|
| Relationship Disclosure :
There is no relationship at this time. We made the
following observations in 2004, when the magazine made a brief reappearance
after previously being a market leader.
Personal Opinion : GlobalExchange, and the return of
Corporate Location
Frankly, the question behind GlobalExchange suggests to us
that WAIPA and other UN
sponsors and the publisher should reconsider their theme if they really want
this to become a thought leadership publication about attracting FDI for
readership beyond UN agencies and IPA's of third world countries. The
world doesn't really need another magazine in this niche, as there are too
many of them already, and that theme is definitely going in the wrong
direction relative to the changes in the real world beyond the UN agencies
and their old focus on research into whether or not FDI is a good thing, and
how to intervene in the markets to push what they think is good for
countries and obstruct what they think is not.
Surely the evidence in Argentina, Brazil, and elsewhere
suggests that Prebisch and his many UN friends got it wrong, and even
countries such as China, India, and the new EU members have figured that out
and abandoned their old attitudes toward transnational investment flows.
This is not thought leadership. It is raising a question the world
answered long ago, with the exception of a few anti-globalization protesters
and academics. It is not even the key question for serious
globalization critics like Joseph Stiglitz, whose questions about global
economic policymaking choices are not really about the merits of FDI itself,
but rather whether national and multinational institutions are adopting good
policies. At best, this is only thought leadership for popular
newspapers and US election sound bytes.
Corporate Location was traditionally a very serious magazine
in this niche. It is hard to see why GlobalExchange even needs to
exist, and whether it has more of a future than SDI, unless the various UN
agencies involved in FDI issues just want another nice in-house magazine for
sharing their views to each other. It is being launched at the UNCTAD
XI conference in Brazil (
www.unctadxi.org ), which says something about the target audience
- UN agencies, IPA's and senior government officials rather than major
corporate investors, unlike the more useful Corporate Location of old.
It will probably has interesting stories, but seems less likely to have much
practical impact on the interests of corporate executives, beyond perhaps
alerting them to where such officials are coming from in their policies now.
Thus, it would seem to be more aimed at the government relations executives
of global companies rather than the people who are directly responsible for
FDI project decisions.
Corporate Location was well recognized as a leading
publication for international investment considerations, especially popular
among IPA's and consultants in Europe, and with some good coverage elsewhere
in the world, but without much focus on the US market where there were
already many competing magazines. It remains to be seen whether this
new version of the magazine will be comparable in quality and reach to the
old one, but for now it looks pretty similar and would seem to fill a
publishing niche in Europe and other global markets in particular, while the
various US magazines generally have weak global coverage.
Corporate Location also organized various events in the past
such as seminars or forums for investment promotion agencies and consultants
to make presentations, many of whom were advertisers or apparently hoped
that visibility at these events and in the magazine would attract investors
and their advisors for project "lead generation" through networking.
We'll have to wait and see how/whether that old event circuit will evolve
now.
We're basically glad to see Corporate Location back again,
and hope it is of similar quality. We're just less optimistic about
GlobalExchange, but will wait and see how that turns out. |
Advertising and PR history :
None, nor any planned at this time. |
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