| Once again,
please note that it is not our purpose to create a comprehensive listing of
sites and facilities of all sizes all over the world. Other listing
services exist for such corporate real estate. We are not real estate brokers, nor
are we trying to create listing and transaction support services analogous
to CoStar, LoopNet, or others.
We're just trying to create a convenient service for
executives which complements the work of corporate real estate
professionals, area representatives, and location consultants by making it
easier for top executives and their advisors to find major properties
quickly anywhere in the world. There are many good services already
available in this niche.
Our role is to provide a globally consistent process to
find them when relevant, including independent referrals according to
specific interests - somewhat like a concierge service.
Try our new CRE
Search feature at
www.ontheshortlist.com in this regard.
We mainly do that by introducing executives to the
professionals who can help them, such as location consultants, local area
representatives, and corporate real estate professionals.
Our focus in this section is on featuring relatively
unique, large sites or buildings which may be difficult to market or find
otherwise. There are few potential buyers or tenants for such
facilities, and they can be hard to identify and reach at the right time.
We want to make it easier for companies to find such
facilities when they are needed, as well as to dispose of them efficiently
when they are no longer needed.
We also want to help area representatives to find buyers
or tenants sooner rather than later, because of the large economic impact of
such sites on their communities.
Finally, when companies are disposing of facilities which
they no longer need, we want to help them get better value by finding a good
buyer sooner, before the maintenance costs rise and the property value
sinks, as is typical once a facility is no longer occupied. |
For Corporate Executives
(see also
Finding a Property)
This service can complement your work with corporate real estate
professionals if you are disposing of major facilities. If you are
seeking such facilities, please give us a call, as we may be able to do much
more to help you find what you are seeking.
There are two things we can do for major property
disposals. First, for a small fixed fee, we can add them to this list
so that, as we promote this business to other executives, potential buyers
may find your listing, although we can offer no assurance that this will
lead to a sale. In effect, it is like a small advertisement.
The cost for such a listing defrays our cost of
doing the work to add and maintain the listing, if there is already a
website description of the property to which we can link. If we need
to create a new listing, such as a special page on this website when no link
to a more detailed description
is available, the cost is somewhat higher because it take more time.
The other alternative is for us to undertake some custom
marketing work on your behalf to try to identify and attract potential
buyers. We do this on a larger base fee plus success fee basis.
Once again, this should not conflict with any broker relationships you may
have for the promotion of the property. We would presumably be working
in parallel to find buyers. They would be working through their
networks, while we work through our own capabilities.
We only undertake such work on a selective basis. In
effect, you would be supporting our SICR service to develop relationships
and referrals independently among potential investors, in a manner similar
to area representatives or professional service providers, except that in
this case the potential benefit pertains only to the sale of your specific
facility (or group of facilities).
Contact us directly for a proposal according to your particular
situation. |
| For Area Representatives
As in the sections at right, there are alternatives for
adding property listings for your area, but this is not a free listing
service. It is just free for executives (or their advisors) to make
use of these listings to try to find what they are seeking.
First, if you participate in the GUIDE Area Profile
service (which includes a Biographic Profile and the periodic contact work
to maintain basic, timely knowledge about your area), then we can list up to
ten major properties for your area. Few areas will actually have ten
such properties to list, and it may be preferable to have one link to a page
on your website through which executives can find any available property in
your area. That link can appear in both the Area Profile and the
property listings for convenience.
Second, if you do not wish to have the Area Profile, you
can list individual major properties, with
discounts available for multiple listings. That can include a link to a
facility search feature on your own website (or whatever site serves your
area, as in the case of a utility or regional organization which maintains
such lists).
Please note that, even if you do not wish to invest in
such a listing, it is possible that the responsible broker or property owner
would be interested, as provided at right.
Third, if you wish to support our SICR work, so that we
have the additional resources necessary to reach more executives and develop
more relationships to support projects, then that service includes the GUIDE
Area Profile and the property listings too.
Refer to the
examples of
service pricing for SICR, explained separately.
|
For Corporate Real Estate
Professionals If you wish to complement your own
marketing efforts by adding a listing here, there are three ways to do it -
individual listing for a fee, or a success fee, or a larger relationship.
First, the flat fee for a listing is for the first
listing, with discounts available in the case of additional listings.
This can include a link to your own website listings of multiple properties
in a particular area, rather than multiple listings on this website, if you
maintain such information through a page to which we can link so that
executives can look up such properties easily.
A simple description of a major property on this website,
however, can generally be easily found quickly through our Search feature
when relevant because we do not attempt to maintain massive directories of
individual properties. Instead, we make it easier to find where such
properties are already likely to be listed.
Alternatively, we can create a GUIDE Service Profile
(including a Biographic Profile and up to ten major property listings) for
our list of
real estate firms if you wish, to highlight information about your firm
or your own experience. In this manner, even if a particular property
listing here proves to be of little interest, an executive may find your
Service Profile as a specialist in the location and type of property of interest, and get in touch or
review your website for additional listings. Examples of Service
Profiles and Biographic Profiles can be found in the listings of
location consultants.
Another approach is to agree to a success fee according
to the usual protocol at your firm for the compensation of successful
referrals, such as a small percentage fee. We would just need a
letter of confirmation of such referral arrangements, and can then take
this into consideration as we do our relationship development work.
Please keep in mind, however, that we operate on an independent basis and
focus on the objectives of corporate executives, so despite any success fee
arrangement, we would only introduce a property or service provider when it seems to be a good
fit with the objectives of an executive.
The third approach is to support our SICR service, for
which we can provide a proposal upon request. For example, this may be
more relevant to a corporate real estate network, as contrasted to the GUIDE
Service Profile or a success fee arrangement, which is more likely to be of
interest to a single office, such as to promote capabilities in a particular
region. In this case, we could provide a larger number of property
listings and Profiles according to the properties, offices, and individuals which the network chooses to promote at the
time.
|
| Comment about
our fees, as
indicated above The income related to this service is
not expected to be material relative to the other sources of revenue for
this business. It is not intended to become a major feature with many
listings, unlike a service such as CoStar or LoopNet. Instead, it is
expected to be more selective, featuring a very limited number of properties
and leading brokers in participating areas.
If we made it free, however, everyone would want to use
it, and we could waste a lot of time which should be spent on other work.
This fee level is expected to be sufficient to sustain the listing service,
without really expecting it to be very profitable unless many brokers decide
to participate on a success fee basis, and get good referrals out of this
process. |
Do you advertise?
Consider using our Ad Recall
feature Our Ad
Recall service was designed with our custom
Search feature in mind.
It is inexpensive to highlight an ad for a year through
this website. Unlike magazine ads, however, we set up pages which can
be easily indexed by search engines so that the content of the ad can be
found quickly whenever it may be relevant.
For example, here is a
link to a recent ad.
Try using our Search feature to look for
anything contained in this ad. Then, try using the
CRE Search or
other search features on our other website,
www.ontheshortlist.com, which
can be used to search this website the same way for the convenience of the
site selection consultants and other professionals we serve. |
Add our site search tool to your iGoogle page
