| Relationship development work
The core business of GDI Solutions is relationship
development, or what some call business development, marketing, or sales
work. We develop relationships among top executives who are responsible for
major projects, as well as among leading area representatives and
professional service providers who support direct investment projects.
Unlike a traditional marketing or sales role, however, we're not
"pushing" any specific location or service at executives.
Instead, we're following a "key account" strategy to develop working
relationships with a limited number of executives who are responsible for
one or more major projects, and are likely to welcome professional support
at the appropriate time in their project planning process, even if they may
not need such support at the moment.
This has analogies in the
retail sector, as well as in the
financial markets, as explained elsewhere.
For more details, refer to the introduction -
What is GDI Solutions? |
Sharing knowledge about
investment project
planning
The GUIDE service is our process to
organize and share local market knowledge related to direct investment
project decisions, ranging from high-level overviews (GUIDE Network Survey
and Area Profiles) to independent research into the experience of investors
a specific area (GUIDE Experience Report). |
| Relevant introductions and
information
The SICR service is our price to take
better knowledge to market by developing working relationships among the
three networks of contacts which we serve. |
Developing the contact network
The SICR business
development activities bring the three networks together to share
knowledge in the context of strategic business planning work and the
planning and implementation of specific projects, starting from the earliest
stages of information gathering. |
| Sharing local market knowledge
The integrated sharing of
knowledge within and between the various networks contributes to a
faster and better investment decision process which can deliver higher
value. Local market knowledge is important because that is where value
is created, even if the market served is national or global. |
Sharing feedback about services
Various feedback processes, also described in the Referrals section, provide
insights into the experiences of executives and those who serve their
investment interests. The feedback is important to improve the quality
of future planning efforts and the services to investors.
This includes the sharing of "lessons
learned" and "proven solutions",
as well as other types of
GUIDE
participant feedback.
Aside from structured processes for feedback, and many informal
opportunities (e-mail from website content, etc.), the entire relationship
development process is a feedback loop as shown above.
At the corporate end, it helps to define future needs and share past
experiences, both good and bad. At the service provider end, it helps
to evaluate performance and how to improve in the future.
The relationship leader plays a pivotal role to encourage the sharing of
knowledge which can be shared, while helping to maintain the confidentiality
of more private considerations. |
| Independent review of presentations
The GUIDE Area Report service is
analogous to an annual company report, in which the factual content is
checked before publication as a service to investors. The
GUIDE Experience Report takes this
a step further by having independent professionals conduct research in
advance among investors in an area to substantiate their experiences more
rigorously on critical issues for potential investors in the area, as
contrasted to the usual friendly promotional quotes. |
Independent market research
Our ability to support executives with independent research can be valuable
in many ways, including the challenge of dealing with confidential projects,
as outlined in the Referrals Highlights under "The
Rumor Mill Solution" |
| Beyond the research which we can
perform directly, or identify as professional sources of support, we can
help to organize shared research among participants with common research
needs. |
Refer to the
above links for more details. These are future services which we have
planned, but not yet implemented, and we would welcome feedback about the
level of interest in these concepts. |
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