| Area representatives and
professional service providers already share the marketing challenge of
finding the executives who need their services.
Because they compete for projects, however, they generally
don't share such work. Instead, everyone is on their own, trying to
identify, reach and persuade potential clients of the value of their
services with very limited resources. They duplicate a lot of effort. |
As they try to "push" their own agendas, they also
unintentionally frustrate many executives who would prefer to "pull" in such
contacts as appropriate, rather than be chased by thousands of services
whose capabilities may be irrelevant to their needs at the time.
SICR creates an independent process which can support both
the corporate executives and the professionals who wish to serve them. |
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