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An open
letter from the President of GDI Solutions: Thank you for
spending the time on this website to find this message. I hope you
will find it to be of interest as a further insight into the logic and
vision behind this new venture.
As indicated elsewhere, this is an unapologetically for-profit business,
but rooted firmly in principles of social responsibility on a global basis.
Refer to the sections on the personal
philosophy and background of
myself, and the
vision behind GDI Solutions in general, or
our services, or the
GUIDE services in particular. There is a common thread of
importance here, involving higher values than just shareholder value.
The substantial start-up investment in this business
during the first two years
was, in effect, a form of "venture philanthropy", rather than
just a business plan to try to earn a quick profit from the work to address the many
obvious inefficiencies in this market. In other words, it really took far
more knowledge and research work than money to launch this business. I have chosen to take my twenty
five years of relevant experience and contacts worldwide, and invest
them to create this new venture as a service to this market. I hope to
employ other professionals with similar knowledge to contribute further to the
process.
The first year year of professional research work and
networking activities was invested to launch this new business in fall 2002.
I already know that I can earn a very good living at this work, as I have
done for many years, and I fully intend to do so.
Although there were some setbacks because of the
economic environment in the wake of 9/11/01 and other issues during 2002 and
the slow recovery of business investment activity in this niche, those just
slowed down the progress and raised the cost. The vision behind this
business has evolved over nearly thirty years, so it merely took a
little longer to put all the pieces in place to finally launch it at the end
of 2002 and start to grow it to scale.
In effect, I have "thrown down the gauntlet", challenging others in this
profession to join this initiative and invest in cooperation through shared services
which can create a far more efficient market for global direct investment
flows than exists today. If I just wanted to earn a salary again in
this niche, I could easily have found a new job quickly after leaving PwC.
Instead, I want to create a profitable business which will transform the
inefficiencies which so many leaders have recognized in this market.
I certainly intend to earn a good living while doing this work, and
employ others who will also be well compensated for their work, and I will
work very hard to that end, but the point is that the vision behind this
venture is not limited to my personal gain. There is a much bigger
picture here. Profits are what make it all possible, but there are
larger goals.
If others join this effort as expected, I intend to reinvest in the
growth of the knowledge base and capabilities of this business to support the creation of a far
more efficient market, such as by hiring the best team of professionals we
can attract to support our work. That obviously isn't cheap, which is
why the services are not free to everyone, nor priced like lower-value
services in this market. Valuable work requires resources. Once
again, this business is not being run as an association or a non-profit
through memberships or donations.
It is a business. Without the necessary profits, it will
not continue to operate.
We intend, however, to support good work by others through a wider vision
of actions we can all take to improve our world, starting with what we can
affect directly and significantly through our work close at home. That
includes examples such as the Fox River Country Day School in our area, as explained in the
column at right. It illustrates my thinking.
I hope others will join us in that vision as well, by looking at what
they can do in their own communities, or by joining our efforts elsewhere,
wherever we find a cause which clearly needs some support to "get the ball
rolling" and change old assumptions about what is possible to improve our
world. That isn't just a matter of giving away money. It can
also involve bringing the right expertise to the table to accomplish what
others thought to be impossible.
In short, we see that as what some today call "venture philanthropy" -
taking a very businesslike approach to the challenge of addressing social
issues, and using focused efforts to apply not merely our own limited
resources, but also the financial resources and expertise of others who
share similar objectives, to make a real difference soon.
We aren't looking to give profits away.
This is a for profit business. We are unapologetic about that. We
expect to deliver high value to participants in our services, and be well
rewarded for doing it. This isn't, however, a "get rich quick" scheme
to pick the pockets of development agencies. Our focus is to
do work which delivers far higher value than the cost.
We are looking at that bigger social picture, seeking ways to use our
resources and the talents we have, or know where to find, to have a
meaningful and lasting impact on the communities in which we all live.
We will elaborate on that vision in the future, and specific things which
can be done to make a difference as we identify good opportunities.
For now, there is work to be done to make this business a success, and
change the flow of direct investment around the world into a more efficient
process so that it can have a greater impact on the lives of everyone
involved.
As the old joke goes, "this isn't a non-profit
organization, it just turned out that way so far".
That is going to change. The necessary pieces should
fall into place rapidly now. As we succeed, we will move forward to
accomplish even more than is expected of us today, because a networked world
can be a foundation for great developments. The key isn't what Global
Direct Investment Solutions can do alone, but rather what the three networks
of contacts can do together with our help.
The marketing people at PricewaterhouseCoopers came up with a clever
tagline for their advertising in recent years - "Join Us - Together We Can
Change The World". Unfortunately, that vision was too limited, because
the focus was really on what PwC professionals could do, at the expense of
their clients, to work together to change the world.
There is incredible talent within the global PwC organization, but there
is also incredible talent at other professional services firms, including
many which don't really compete directly, and could usefully collaborate to
achieve better outcomes for their clients and society as a whole. It
was very sad, in this regard, to watch Arthur Andersen be destroyed last
year, since that global organization had much to offer, despite obvious
flaws.
That talent has now been scattered throughout other organizations.
The same is true of other talented people, both in business and the public
service, who have had their careers disrupted unexpectedly. The
knowledge to improve our world is constantly being rearranged by the forces
of the market as well as government intervention in the market.
The opportunity we see is for many professionals, across organizational
and national boundaries, to work together with executives in all industries
and countries, as well as economic development professionals in the public
or private sector, to transform the world in which we live into a better
one, recognizing that people in different cultures have different
expectations and definitions of progress or priorities than ourselves.
As these professionals pursue their self-interests, they can literally
change the world, as the PwC marketers perceived in their brand campaign a
few years ago "Join Us - Together We Can Change The World". Clever
brand campaigns come and go, but the challenge of actually improving the
world around us goes on, with many ways to contribute to it.
If you found this message and have read this far, thank you, and please
remember that you are now just a few clicks away from some of the most
talented and dedicated corporate and economic development professionals
around the world, each committed to improving their local communities and the
companies they serve through actions to make the flow of direct investment
projects faster and more successful than ever.
That is just for starters. We actually can change our world
together, and I look forward to working with leading professionals to make it
happen.
Bruce Donnelly
December 10, 2004 |